Here is a list of the different reasons why a customer chooses your product or service over the competition.

Take a look at this list, make it yours, differentiate your strategy based on it and you will see more results.

In this setting the client is very aware about the promotion. They are focused on the competitive details of your offer. Lead generation cannot ignore a clear planning of the final objective and the product or service that will be destined for the user.

Here the awareness is a little bit lower compared to the offer setting. We are asking to our potential clients to try our services, or to subscribe to keep in touch with our brand.

If our strategy is based on the promise, you will start by listing all the benefits or the characteristics your product/ service has. Be aware of the attention span (read the article about attention SPAN) and to the fact that if people don’t see what advantage they get by you, they will quickly lose interest.

With this strategic method you are trying to solve a problem before the person even torealize the presence of the issue. It highlights the promise of your product/service.

With this kind of mode you push on a secret desire your prospect client is not aware of.
Good communication is something unresolved, unexplained and at the same time alive and active in the desire, in the side of the impulsiveness that unites every good user/buyer.

With this strategy you are being very specific, there is no narrative, you are just being straightforward.
That works every way: One of the most important messages you can send to your audience is that you understand the value of their time.

Here the prospect client is captured by the narrative, they are totally unconscious about our final aim. It is very hard to write, but yet, it targets the biggest pool of the people.

Does it sound overwhelming? Don’t worry. At WANNA LEADS we take care of you and your leads: