To define a conversion in Email Marketing

How do you define a conversion in Email Marketing?

Each advertising campaign is different, so calculating profits is very difficult.

The more expenses we can provide, the more accurate it will be. But the difficult task often comes from the hand of how to value the generated leads.

We have to take into account what we are looking for with the Email Campaign. Not all emails seek to make a sale.

There are many that are used to carry out surveys, recommendations, ask for reviews, seek to increase their social networks, renew subscriptions and many other actions, which will be considered conversions.

Here are some of the possible conversions:

• Make a purchase
• Accept a free trial
• Write a comment
• Download content or an app
• Renew a subscription
• Click on any type of content
• Complete a purchase from an abandoned cart email

All of them have value, but only some of them are direct sales.

In this way, we must be open to our different results, because a review will position your web page. Accepting a free trial may lead to a future subscription payment or clicking on content may lead to direct purchase. That is why all types of results have value for your company and that is why they must be rewarded and considered.

Each step will make you grow in your Email Marketing campaigns, so do not hesitate to continue betting on all types of campaigns.

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