Boost your Click-Through Rate

Boost your Click-Through Rate & Be flooded with leads.

Email marketing is undoubtedly the best way to grow your potential customers, although you must become the best specialist to keep them. The main metric of these to keep track of customer engagement is click through rate.

“Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.”

Thanks to this we can measure the commitment of our subscribers or behavior habits. In addition, this together with the conversion rate (CR) makes us understand the sales journey of the brand’s clients.

The CTR study is very important because it gives us a lot of useful information to help us grow in our email marketing work, since the CTR value for example varies depending on the sector and market. We can find companies specializing in this, such as MailChimp, which publishes analysis by sectors every year, with which we can analyze our sector and make a comparison with our data. Or with this we can choose which types of verticals are more interesting to increase our lead generation.

If, after comparing your average with the industry average, you find that your CTR is below this, you should focus on improving your email campaigns by lead generation marketing.

via GIPHY

Some of the tips we give you to increase your click rate are:

THE FORMAT

This is a very important detail because we have to keep in mind that devices have evolved and we cannot just do emails for the desktop. We must check that our campaign is visible on mobile phones with different characteristics and tablets.

Also remember to use Alt tags in case any of our images fail in different browsers.

SEGMENTATION

Send the correct information to the chosen ones, you have a better chance of winning if you adapt a campaign to different users. Segment your customers and modify the information to find the correct information and make it more attractive.

The more personal the information, the more it will capture the information, so we will get better feedback and, on the contrary, sending uninteresting information to our users can cause them to report as spam.

SHIPPING FREQUENCY

In the world of email marketing it is very important to achieve a good sending frequency. The reason why is because low frequency will make us lose money but be careful not to send too many emails as you will be thrown into the trash of S P A M.

SHARING

Adding a section to share on Social Networks can help us achieve more active advertising.

In addition, adding small questionnaires or surveys can be favorable, to keep the customer’s attention and to know more about them. Getting lead generation from active users.

Article by:

Estefania Perez Collazofor WANNA LEADS ltd

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