2024 Tips for Lead generation and Digital Marketing Trends
The star word that we are going to continue hearing in 2024 is without a doubt Artificial Intelligence. A new tool that is covering ground in all digital aspects, so it was not going to be any less with email marketing. Here are some of the most important trends:
Personalization
New era for personalized content, adapts based on user behavior, information, or location. Enabled by AI, it represents the pinnacle of marketing personalization. In email marketing, it goes beyond addressing recipients by name, allowing for tailored content such as showcasing local offers or events matching user interests. This eliminates the need for extensive segmentation and campaign creation, as AI can customize each message according to your preferences. Implementing this technology through email marketing tools can significantly boost open, click-through, and conversion rates in your campaigns.
Mobile-friendly
Did you know that if an email isn’t mobile-optimized, around half of users will delete it?
Nowadays smartphones are the best friend of humans. Ensure your messages adapt perfectly to smartphones for 2024 success. This includes easy readability and quick content loading. When adapting for mobiles, consider the subject line and preview text length to boost open rates.
Accessibility
Another important trend for email marketing is brands ensuring email accessibility for everyone, including those with disabilities. This involves using larger fonts, providing alternative text for images, and other inclusive measures. Crucially, more than visual impairments are considered, such as dyslexia or physical limitations.
Data security
Privacy and data security take center stage as a key trend in email marketing for 2024, reflecting broader shifts in digital marketing. Recent privacy policy changes, like those introduced by Apple in iOS 15, compelled email marketing experts to adapt their strategies. Future changes may require further adjustments. To stay prepared, consider diversifying messaging channels beyond email, such as incorporating SMS with its impressive 98%+ open rates. Additionally, broaden your focus to alternative key performance indicators (KPIs) like unsubscribe rates, click-through rates, and web traffic to maintain a resilient strategy amid evolving privacy measures.
If you want your campaigns to be the most up-to-date for this year, do not hesitate to contact us to launch your campaign with the best conversions!
