Stay away from no-reply emails

Surely you have received a multitude of emails in your inbox from your favorite brands to which you have wanted to respond but it has not been possible because they were no-reply addresses.

It is common in many companies to use these emails to carry out advertising actions or send emails with information about shipments, policies or other matters.

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Here we tell you why we should totally AVOID these emails:

You make it difficult to communicate with your customers:

Although many times these emails do not give rise to a response, many of the clients will want to ask for more details about the offer or will seek to contact any department of your company. In this case, by receiving a no-reply email, you will make it difficult for the user to contact your company directly.

Loss of confidence:

Your marketing and advertising strategy will be affected and disadvantaged because by cutting direct and personal communication with the client, they will lose confidence in the brand. We will lose relationships and interaction from users.

It does not allow your Database to be updated:

Your customer email list will not be able to be updated easily. If the email reaches a customer at an old address and he wants to update it to continue receiving promotions and communications, he will not be able to do it easily.

Your email will end up in spam:

There is a high percentage of chances that your emails end up as spam because email filtering systems can consider the no-reply sender as advertising actions. So if your email ends up in spam, the conversion rate will plummet. In addition to being affected the quality of the email, since if the user receives it in his “junk” folder, he will associate it with a negative email.

Despite this, we find a large number of companies that continue to use this type of email to communicate, in most cases it is because they cannot cope with the large number of emails received from customers.

But despite this, we have to keep in mind that the main objective of Email Marketing is to create a link with our customers by creating a close relationship with our brand.

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