Are you wondering why your email campaigns are not as effective as they used to, or you wish to see an improvement of your results?
In this article we will share with you the top 4 enemies you should regularly check in order to preserve your lead generation.
1. Inbox reputation
Just like high school, your reputation matters also when it comes to direct email marketing lead generation. It works the same as when you were young, where the people preferred to hang out with the cool kids. If your email address is perceived as uncool, unuseful or scammy, people will not open your email.
Having “info” as your sender name is just as bad as keep on changing it. Personalization is important, but don’t try to be too eccentric.
2. Subject line
Please, just please, DON’T YELL AT ME ! Besides, the common sense, just use caps, when it’s really needed. I understand you want to build urgency, but all the user getting is a little bit more anxious.
3. Dear Friend, Dear Member, Dear Cutomer
This does not work for a number of reasons. The relationship between you and who is receiving the email must be special, the customers must feel like they are important, because at the end of the day they have the money and the power to decide where to spend them.
Address the users with their names, or if you want to be formal with their surname.
4. Make unsubscribing hard
If the person wants to unsubscribe, let them. Yes, it is bad for your lead generation, but at the end it’s their decision. The pool is still full of fish.
Please, don’t make it worse with messages such as “please don’t go” or “are you really sure you want to unsubscribe”.
Just let them be!
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