In the past blog posts, we have given you some tips on increasing and improving your lead generation skills, but to see if the efforts are worth it, some sort of metrics should be implemented to see how the new techniques perform.
In the past blog posts, we have given you some tips on increasing and improving your lead generation skills, but to see if the efforts are worth it, some sort of metrics should be implemented to see how the new techniques perform.
Therefore, in this article, we are going to go through some of the metrics worth start calculating to see the impact of your lead generation strategy.
1. Click through rate:
This metric measures the number of clicks received by a call to action. It is calculated by dividing the number of clicks by the number of visitors/impressions and multiplying that number by 100.
2. Conversation Rate:
It calculates how many prospects take the action you were aiming them to take and move to the next journey. You can calculate it by dividing the successful conversions and the people who came in contact with the campaign, finally multiply it by 100.
3. Time to conversion:
How much time does it take for a potential customer to convert in a lead?
4. Cost per lead:
It measures the cost of each lead. To calculate this metric divide the total of money spent on lead generation by the number of leads acquired.
5. Bounce rate:
This metric shows you how many people are or aren’t engaging with your website. To be more specific, it measures, how many users that visited your website leave before taking any actions. It can be calculated by dividing the total number of one-page visits by the total number of entries to a website.
And if you don’t want to do the math, various analytics tools will calculate those metrics for you!
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