We agree that the open rate is different in each moment. If we talk about our company, each campaign is gonna be very different.
There are so many tips to improve our open rate.
Some of them are strategies as launch a re-engagement campaign, remove inactive subscribers or request subscriber feedback, are some of the tips that we can follow for trying to improve our open rate.
HOW TO LOWER THE COMPLAINT RATE
We can use a series of techniques to avoid falling into a high number of complaints and disappointed subscribers.
WHEN COLLECTING SUBSCRIBERS
- Use confirmed opt-in – Have a database with people who want to be in them, who have previously accepted and who are interested.
- Don’t take permission for granted – That these users have accepted before does not mean that they are interested in all your campaigns, classify and send each group what they want to receive.
- Check your traffic sources
- Set expectations – Analyze what the clients want and above all, what they expect from you. Being clear about the needs and desires of the client is what will make your campaigns the best.
WHEN SENDING MESSAGES / EMAILS
- Make it easy to unsubscribe – If a user is not satisfied with your campaigns or has decided that he’s no longer interested in your product and do not want to continue being part of your database, let them decide to leave. Make the process easier.
- Watch your frequency – Do not send messages in bulk, nobody wants to be receiving emails every five minutes.
- Include only when appropriate – Get it right with the kind of information you give the right people. Do not send campaigns to people who are not at all interested in the product. Someone who is not aware of the world of the stock market, will not like campaigns of this sector.
- Maintain consistency – Visualize your goals and objectives and keep trying, making you campaigns evolve will make your leads increase more each time.
LIST MAINTENANCE
Something essential and that many times we overlook is working internally in our database. The important thing is not to have a giant number of subscribers, the top is to get quality user to obtain benefits. So it’s very important to review users and their activity.
- Launch a Reengagement campaign
- Remove inactive subscribers
Follow these tips and get a most effective open rate with quality contacts. This is just the base for can start to be a true expert generating leads.
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