We know when in our company we have generated a lead, that is, a new potential client who has been interested in any of our products or services, leaving a personal contact. This process is what we call Lead Management.
Getting a potential client is sometimes not at all complicated, but the whole process below to get a real and interested client from this is a whole process of collecting data and getting to do a business thanks to Marketing and Sales departments. (Read more about Open Rate here: https://wannaleads.co.uk/lower-my-complaint-rate-is-it-possible/.)
That is why Lead Management is a methodology that unites work teams to achieve the highest result.
Activities to take into account for a good execution of Lead Management:
1. Define the lead:
Which is the lead generation that interests our company. From the sales department, the target customer has to be clear about what we want to achieve
2. Establish metrics and track:
Optimizing through KPIs, to track marketing actions and our efficiency.
3. Create a bridge between Marketing and Sales:
Identifying the guide that we will carry out from the acquisition of the lead to the sale of the product or service.
4. Qualify our leads:
Analyze the leads we generate and what value they have for us, to create a strategy that reaches the most valuable customers.
Carry out teamwork to obtain the best possible results and get the best results for your lead generation!!
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