How do iOs15 updates affect Email Marketing?

The privacy news  of the Big Apple has caused a stir in the marketing world, since users who update the new program will have 3 new changes:

1. Ability to block your IP address

2. Ability to disable open tracking 

3. Ability to hide your email address

At first glance, the commotion made it into a rage, with what seemed like email marketing, but remember what was the concern with the arrival of the GDPR and CCPA policies. However, these laws are very extensive and leave room for the field of advertising.

In fact, there updates from Apple will be noticed with a lower volume of data to collect, but even so we will have enough to continue conducting successful campaigns.

The big change, after the updates, is the disappearance of the open rates, due to the new privacy functions. So the solution is to start measuring click-through rates, which is a good metric to measure the effectiveness of our campaign.

Also, one of the great saviors is to focus on improving segmentation, creating an engaged audience segment that will help reduce the impact of the loss of open rate. Make sure you are eliminating users and targeting the added segment to which you will send the email marketing campaigns.

Another of the main tips is to achieve a higher level of deliverability, sending good information in which customers click on our links, and offer the best service. 

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