We are in the information and data age. We establish contacts with users, co-workers and above all, clients. And everything that involves the handling of personal information must be regulated by the Data Protection Laws. That is why it’s so important to respect it in our Email Marketing campaigns.
GDPR (General Data Protection Regulation)
The main law is the GDPR. This affects us directly because if we want to use the data of our clients, they must specifically accept this regulation.
Not only you have to accept the privacy policy, we have to accept a specific box with explained questions about the rights of users, data processing and legal bases.
Do your campaigns comply with the GDPR Regulation?
- Update your platform for sending the newsletters, following the Data Protection Regulations, showing that you have obtained all the data and IP of clients in a legitimate way.
- If you followed the old regulations, clean up your Database, leaving only those that have accepted the regulations and treatment of the IP.
- Establish a specific box where users click to accept data processing and agree to receive your newsletters.
Follow all the steps and you will be prepared to launch your email marketing campaigns! Let us know and we can help yo!
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