Optimize your content to see your leads grow

When we talk about leads, we refer to those people interested in our product or service, which is why the quality of the lead is essential for our campaign, since we are looking for potential customers for our brand. People who are interested and we can contact them and reactivate their interest through advertising actions, increasing the chances of getting a conversion.

A good strategy starts with a good landing:

• Describe our product / service
• Use good “Call to Action” CTAs to incentivize
• Simple fill-in form
• Offer conditions

Tips to optimize our lead generation campaign:

• Quality content: in the Landing and in the creative that we will send by email or social media, for example. Unique and interesting content.

• Target customer: analyze it and find the customer you want to address, you can use targeting strategies such as age, gender, interests or zip code, to reach those users who meet the conditions of the service or product you offer.

• The form to be filled in must be simple, the user should not waste more than 10 seconds filling it in, we should not be too intrusive since the client must feel safe to leave their personal data for advertising purposes.

• It is important that both from desktop and mobile everything works perfectly and the information is located clearly and concisely. You can add multimedia content, such as images or short videos that draw the attention of the user who visits our landing page. Original content that attracts attention.

• Lead scoring: once you have obtained the leads, you can classify them according to the different phases of your sales funnel, in which sales cycle they are. Differentiating between cold leads, those who have simply left their data, qualified leads, those whose data we have verified and it is feasible to contact them or who are already interested in the service and finally and most importantly hot leads, those who are in the final conversion process.

• After all these tips, another of the most important parts is to measure our results and learn and improve with our campaign.