Be the winner in the Black Friday inbox

Blackfriday is synonymous with your inbox full of emails. It is time to conquer all the offers on the market and therefore taking advantage of the moment is a great idea for your company. It is difficult to compete with the earthquake of offers, but not impossible.

We have to take into account what we are looking for with the Email Campaign. Not all emails seek to make a sale.

There are many that are used to carry out surveys, recommendations, ask for reviews, seek to increase their social networks, renew subscriptions and many other actions, which will be considered conversions.

 

Tips!!

  • Plan ahead: study your product or service and think of a good promotion to attract customer attention and benefit your sales.
  • Analyze other previous promotions that you carried out on your product, choose the one that has caused the best results.
  • What other campaigns have your competitors done? Taking a look at the market is always a good way to get inspired.
  • Create a sense of urgency in your campaigns, clearly show the fleetingness of the offer or the scarcity of products.
  • Do not forget to always respect the identity of your brand
  • Don’t just show your discounts in your emails, keep emphasizing your product and show your best items.
  • Be creative when making your templates, originality always adds extra points.

Lastly and most importantly, create a good email delivery planning, with the help of email traffic specialists. Choose to collaborate with External Databases for a lead generation strategy, thus increasing your portfolio of potential clients. Create a strategy reaching your target customer that, added to your best Black Friday offer, will be an absolute success.

Investing in Email Marketing for Black Friday is a success, verified by 70% of digital marketing specialists, who assure that this type of email strategy provides a very significant return.

So this is the best time to boost your traffic.

Article by:

Estefania Perez Collazo
Estefania Perez Collazofor WANNA LEADS ltd
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