Why seek to work with Databases?

Why seek to work with Databases?

The databases are made up of records, data and information that we have collected in our system, such as names, emails or telephone numbers of companies or individuals.

These are highly appreciated and demanded to send advertising campaigns and, above all, email marketing, because thanks to this data collection we can send advertisers campaigns to all or part of our DDBB.

Each company can send its campaigns to its internal Databases, but when we think about getting new potential clients, the best option is to contact companies that own Databases. These will have a large volume of users and will have all the knowledge to treat them, following all kinds of regulations.

When planning a campaign we can take into account the different sectors or differentiations within the Base, so we can send the campaign to customers with the characteristics that most resemble our product or service.

We can differentiate between:

Sex

Age

Location

Interest

How do you get the users of a Database?

All these users are within the Database in a totally legal way. The most common way is a person who is interested in a web page or its offers, decides to subscribe so as not to miss any news. In this way the user is accepting the Privacy Policy and accepts the subscription to third parties for advertising actions.

From this moment, the company will send advertising actions, where the user can cancel their subscription at any time, if they decide that the content is no longer interesting or they simply do not want to continue receiving emails to their personal mail.

Thanks to the companies that own Databases, every company can increase its profits and its new clients, achieving the best results with each advertising campaign.

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