Performance marketing refers to online advertising campaigns where advertisers only pay for the specific outcomes they attain, such as conversion, for example a click, a download, or a purchase.
Marketing is entirely based on measurable results. Hence, in the Performance Marketing teams we constantly seek fresh strategies to connect with the ideal target demographic precisely when the timing is optimal. These trailblazers are prompt to explore and refine their marketing strategies on emerging social media platforms, mobile apps, chatbots, and other innovative avenues.
The great characteristic of this type of strategy is that we work, as mentioned earlier, based on the results obtained, so it is not necessary to take too many risks. This also means that campaigns can be executed more quickly, without the need to go through complex authorization procedures.
The most typical types of Performance Marketing:
SEM
Performance marketing strategies often employ SEM campaigns, which are widely recognized in this field. These campaigns are grounded in search engines, where paid advertisements are deployed.
SEM campaigns revolve around keywords and can pursue various objectives. The costs for the advertiser vary depending on the established goal.
SEM
Performance marketing strategies often employ SEM campaigns, which are widely recognized in this field. These campaigns are grounded in search engines, where paid advertisements are deployed.
SEM campaigns revolve around keywords and can pursue various objectives. The costs for the advertiser vary depending on the established goal.
SEO
SEO aims to obtain organic traffic through the creation of content such as articles, images or videos.
The goal of SEO is to appear in the top search results organically to gain more user clicks.
This strategy is related to performance marketing because its results are measurable, and the actions taken can be analyzed.
NATIVE
Native advertising is a type of paid media that doesn’t look like traditional ads, seamlessly blending with the appearance of websites or platforms.
These ads dynamically adapt to users’ content consumption. Common payment models for native advertising include CPM (Cost Per Mille, payment per thousand impressions) and CPC (Cost Per Click, payment per click).
EMAIL MARKETING
Email marketing within the realm of performance marketing is a highly effective strategy that offers numerous advantages.
The ability to rent databases significantly expands our contact list, providing us with a broader reach for sending precisely targeted promotional emails.
Furthermore, these campaigns allow for a comprehensive analysis of their performance, from tracking opens and reads to measuring recipient interaction through clicks and other configured actions, providing valuable insights for enhancing our newsletters and overall strategies.
In addition to maintaining and engaging our existing audience, email marketing in the context of performance marketing can also be effectively utilized to acquire new leads and boost website traffic, generating additional conversions. In summary, email marketing is a versatile and potent tool that can drive the growth and success of an online business while offering precise control over the audience and deep result analysis capabilities.
Each product and service is different, so we like to create unique strategies for each type of client. We certainly recommend performance marketing to increase your profits significantly.
Contact us and we will design your best advertising strategy.
